SPP Opportunity: PlaySide (PLY) Rewards Shareholders as MOUSE: P.I. Hype Builds
There’s a Share Purchase Plan (SPP) for existing investors, set to raise up to $3 million at $0.20 each, with no brokerage eating into your return. This is the same price big institutional players just paid in a recent $6.6 million placement. Directors are in for $130,000, if shareholders approve.
PlaySide is putting its money to work. The cash boost will shore up the balance sheet, giving the company extra firepower ahead of its biggest-ever original game launches.
The spotlight is on MOUSE: P.I. For Hire: a new PC and console game with momentum to burn. This title just clocked over one million wishlists and cracked the top 25 on Steam, the global PC gaming giant.
Its trailer launch pulled eight million views and got major coverage from IGN, Screen Rant, and GameSpot. PlaySide’s betting on MOUSE: P.I. to drive real revenue in FY26.
CEO Benn Skender calls it straight. He says this capital raise arms the company for a serious shot at the market, especially with the April 2025 restructure making the operation leaner and meaner. The goal: turn big game launches into lasting revenue and cash flow.
PlaySide’s no small fry. It’s Australia’s biggest video game developer, with over 250 staff and nearly 15 years in the business. The company just landed a Game of Thrones game deal with Warner Bros, owns Dumb Ways to Die (over 300 million YouTube views), and builds for Meta in virtual reality.
PlaySide isn’t just making its own hits — it also builds games for the world’s biggest names: Activision Blizzard, Meta, Netflix Games, and Take-Two Interactive. The publishing arm backs independent studios with funding, development, marketing, and support.
Leadership isn’t green. CEO Benn Skender’s done time in both finance and gaming at Canaccord Genuity, Macquarie Bank, and Patersons Securities. He stepped up to CEO in March 2025, after joining as Chief Strategy Officer. The board blends industry veterans from EA, Sega, Bethesda, Take-Two, and Deloitte. Directors themselves own about a third of the company.
PlaySide Studios (ASX: PLY) calls Port Melbourne home. Incorporated in 2011, it’s got around 60 titles in its stable across PC, console, mobile, and VR. Shares trade on the Australian Securities Exchange under PLY.
FAQ - Frequently Asked Questions
Who can take part in the PlaySide SPP?
Only existing PlaySide shareholders with a registered address in Australia or New Zealand are eligible to participate.
Do I need to pay any brokerage or extra fees?
No brokerage or transaction fees apply for shares issued through the SPP.
Why is PlaySide raising this capital now?
The funds are earmarked to strengthen PlaySide’s balance sheet and support major upcoming game launches, especially MOUSE: P.I. For Hire.
Are directors and management investing their own money?
Yes. PlaySide directors are backing this raise and have committed up to $130,000, aligning their interests with shareholders.
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